Iida Group's housing quality
The Iida Group has traditionally obtained evaluations under the Housing Performance Indication System for detached houses for sale, but in the era of 100-year lifespans, in order for Customer to live long, safe, comfortable, and healthy lives, We believe that the highest level of housing quality is essential in the four areas of the Housing Performance Indication System, and have established unified group quality standards.
Through this, we aim to raise and homogenize the quality of the group's detached houses for sale, and also make it easier for Customer to understand the quality of their homes when considering purchasing a home.
Providing safe, comfortable, and healthy housing and services like this contributes to reducing environmental impact and building high-quality social infrastructure.
- *Target companies: HAJIME CONSTRUCTION Group, Iida Iida Sangyo Group, Toei Housing Group, TACT HOME TOEI HOUSING Group, ARNEST ONE Group, ID HOME Group
- * Obtained the highest rating in four areas of the Housing Performance Indication System: structural stability, reduction of deterioration, consideration for maintenance and renewal, and air environment.
- *Applicable to newly built condominiums for which our group has entered into a sales contract as the seller on or after April 1, 2022.
- * Detached houses for sale do not include custom-built houses, overseas properties, or brokered properties.
- *Based on the laws and systems in effect as of April 1, 2022, and may change due to legal revisions, etc.
CO2 reduction effect
Iida Group's High quality wooden houses also help reduce CO2 emissions.
Marketing Communications
Our group aims to create a society where people can live long, safe, comfortable, and healthy lives even in the era of 100-year lifespans, through a variety of housing-related products and services, including detached houses for sale.
When purchasing real estate, due to the highly specialized nature of the product or service, it is necessary to provide easy-to-understand explanations that Customer can understand accurately. Iida Group Holdings carefully and accurately represents the quality and value of our group's products and services, and conducts responsible marketing activities. We conduct marketing communications based on the following concepts with the aim of gaining and expanding brand recognition and improving brand value.
Conduct public relations activities that place the highest priority on transparency and fairness.
We will respond with the highest priority on transparency and fairness to the various press and ultimately to society.
Appropriate information disclosure
We strive to provide the latest information regarding products, services, businesses, etc. in an appropriate, easy-to-understand, fact-based, and non-misleading manner.
In addition, we will always be considerate to all Customer and will not use discriminatory or offensive expressions. In marketing communications aimed at children, special consideration should be given to the way they are expressed, and avoid depictions or depictions that encourage activities that are dangerous or inappropriate in light of their physical, mental, or social abilities. I don't express myself.
Aiming for overall optimization rather than individual optimization
In our public relations activities, we strive to not only achieve individual objectives, but also contribute to achieving the objectives of the group, the real estate industry, and society as a whole.
